Showing posts with label India. Show all posts
Showing posts with label India. Show all posts

Saturday, September 7, 2013

The inscrutables

China’s new Premier leaves behind an aura of goodwill but border tensions will overshadow ties, say Ranjit Bhushan and Mayank Singh

On May 19, at the 7 Race Course Road private dinner hosted by Manmohan Singh for visiting Chinese Premier Li Keqiang, the dignitary told his host how much he had enjoyed Amir Khan’s ‘Three Idiots’ which had been very well received in his country.

It would have been hard to believe by Keqiang’s easy and warm demeanor that little over two weeks ago, the two countries had ended a three-week military standoff in the chilly cold of Ladakh’s Depsang plains after endless military flag meetings and some deft diplomatic maneuverings by New Delhi and its envoy to Beijing S Jaishankar.

While the mutual withdrawal of troops from both sides was interpreted differently by different people, India is seen to have scored a point by extending Manmohan Singh’s visit to Japan later this month by one day – an unprecedented request to the Japanese foreign ministry – and a factor which may have prompted the Chinese side to consider the possibility of a withdrawal to pre-April 15 position.

Tensions between China and Japan have flared up recently after Beijing asserted its rights over Senkaku islands, a disputed archipelago claimed and controlled by Japan. Significantly, the Japanese PM Shinzo Abe assured the Diet that he was “willing to use physical force to repel any aggression.’’

In an hour-long chat with Keqiang before the dinner and at official meetings after that, a usually reticent Manmohan Singh sought to use the April 15 Chinese ingress of 19 kms into eastern Ladakh’s Daulti Beg Oldi sector to draw the red line on border incursions, saying that peace and tranquility was the ‘foundation’ of Indo-China relationship and must be maintained. Singh reportedly said that while there are well established mechanisms to deal with a situation like this, in this particular instance it had taken an unusually long time to resolve.

The Chinese side emphasized on its old bug bear, Dalai Lama in Dharamsala, but inked eight agreements in trade, culture and water resources. The Indian response too was well stated: Dalai Lama is a spiritual figure and a guest but he is not allowed any political activity.

But the overall tenor of the Keqiang visit, who first came to India 27 years ago as a Communist youth leader, turned out to be positive. In a leader write up which appeared in The Hindu on March 20, the Chinese Premier, in an apparent effort to assuage Indian feelings post-Ladakh, called for ‘A handshake across the Himalayas’. He wrote: “Both China and India have a long and great history that goes back thousands of years. The Chinese and Indian civilizations are among the oldest of human civilization. They represent the two pillars of the civilization of the East. The towering Himalayas have not prevented them from mutual attraction and illumination….’’

Then again, there were very warm personal references. “When I visited India 27 years ago, I was struck by her warm sunshine, brilliant colours, beautiful arts, hard working and talented people and amazing splendor and diversity. As far as I know, the India of the 21st century is taking a fast track of innovation-driven development…’’

Significantly, this is Keqiang’s first foreign visit after taking over as Premier. He will later visit Pakistan, Switzerland and Germany aimed as a formidable global PR exercise to reassure and engage with the world. According to some observers here, it shows the new Chinese Premier’s willingness to engage with India as well as address its sensitivities on issues of an unequal balance of trade. Its deputy foreign minister Song Tao said last week that “China attaches great importance to the China-India trade deficit issue. We are willing to expand our market for India's products and provide facilitation.’’

Bilateral trade between the two countries touched $73 billion in 2011 – it virtually did not exist in the 1990s - making China India's largest trade partner, but slipped to $66 billion last year. At the meeting, Singh told Keqiang that it was important to balance out trade as the two countries aim for $100 billion in bilateral trade by 2015.

But while diplomacy prevailed in the end, the Indian civilian and defence sectors are apparently at odds on its China policy. Indian army officials say there is no well defined policy on the border. “Border talks have been going on since 2003 without any tangible results,’’ says an expert linked to the talks between the two countries.

China and India disagree about many areas on their 4,056 km long border and fought a brief but bloody war in 1962. This year is the 50th anniversary of that war. While there has not been a major shooting incident in a few years, the long-running border dispute comes in the way of improving economic ties between the world's two most populous and fastest growing economies.

Says  Zorawar Daulet Singh, a China expert, “The Ladakh intrusion was a political signal by Beijing. Now the key question is whether both sides can commit to new confidence-building measures (CBMs) to stabilize the border from heating up again.’’ Given the vastness of the border, any immediate agreement looks unlikely.

Indian army officials say privately that unlike China where defence policy and its modernization programme is a continuous process, in India it is defined by personalities and political parties. They also say that military preparedness and improving diplomatic relations have become mutually exclusive in the Indian context.

Army sources say that China proposed a border defence cooperation agreement (BDCA) a month before the Depsang Valley incident. The details are not clear but when clubbed with the transgression, it seemed a ploy by the Chinese to bind India to agree to its proposals. “It becomes clear if we club it with the demand placed to remove a bunker in Chumar sector of Ladakh, as is being reported,’’ says one official.

While some details have emerged in the several rounds of talks held so far, Indian steps to bolster its defences and offensive capacity along the Line of Actual Control (LoAC) seems to have irked the Chinese. In Ladakh for instance, the Indian Air Force (IAF) has reactivated three forward landing airstrips at Daulet Beg Oldi, Fukche and Nyoma. In addition to raising a strong force in Northeast, it has also placed strategic Sukhoi 30 MKIs. While a new Strike Corps is waiting to be approved, two Army divisions have already been put together for this border.

Importantly, New Delhi’s decisions vis a vis Beijing have increasingly come to be determined by the China Study Group (CSG) headed by National Security Adviser (NSA) Shiv Shankar Menon – and a former foreign secretary whose inputs are regarded as most significant by both PMO and the Cabinet Committee on Security. In CSG the highest-ranked military representative is the Vice Chief of the Army Staff apart from the Union Secretaries from Home, Defence and Foreign Ministry and the NSA.


Monday, July 29, 2013

China does a mini-Kargil

The objectives are big

China has sent a complement of 50 troops 19 km into Indian territory in the DBO sector in the middle of the strategically-significant Depsang Bulge. The sector is at an altitude of 17,000 feet. Protracted discussions have just begun. China claims the territory as its own; India is busy finding ways to secure a retreat of Chinese troops. The development reflects poorly on Indi's so-called China experts.

China has been frantically developing its national power with economic acitivity, expansive military infrastructure and technology build-up. On the contrary, India has been a meek reactionary hobbled by  lack of foresight and diffidence in the name of caution.

A comprehensive study done by the Eastern Command two years back had brought out that China was ready to initiate its conspiracy against India. The report clearly enunciates the Chinese ‘External Calm and Internal Intensity’ strategy that will not be aimed at achieving any military gains but to  to humiliate India, undermine its rise and dent its position.

The present local position held by the Chinese troops is 30 km south of Daulet Beg Oldi. Daulat Beg Oldi and its airstrip are located just south of the great Karakoram pass; it offers India a means to snap the road route between China and Pakistan and guard the eastern gates to the Siachen glacier. Thus it can, if China holds on, be interdicted.

Zorawar Daulet Singh, an expert on China-India military relationship, says, “The Ladakh incident has been provoked by the Chinese to bring about a new operating environment on the border and draw Delhi’s attention to the tactical level.” It sounds plausible when one analyses China's demands.

On one side, China is setting conditions to stop construction activities at Daulat Beg Oldi and at Chumar where a helipad is being built, and for some tin sheds at Fukche to be dismantled. What has miffed China is the Indian steps to better its infrastructure. Infrastructure development has been in the media for decades. It’s not that we are doing it secretly. Now, once China has completed its infrastructure build up it aims to hinder Indian side of infrastructure buildup.

Border patrols have increased from both sides as China increased its number every year. This is an extension of what was being tested for years. It can be termed as a mini Kargil. Although it was not an off-season intrusion, it was well planned and caliberated. There are clear signs that the Chinese are gradually adding up to the symbolic escalation as they started with tents, increased their numbers, added flags and they will keep waiting for Indian reactions and then will accordingly keep adding to the provocation. No country will throw its soldiers in and this is least possible from a country like China which plans its moves with great care.

If we draw a parallel with the war zone campaign, then this move by China is quite clearly akin to  ‘External Calm and Internal Intensity’. The primary aim here is to lull the adversary into lethargy and inactivity, exactly like it happened before 1962. The slogan ‘Hindi Chini Bhai Bhai’ sums it up the best. As in 1992, the army had drawn a precise analysis of 10 years of the Chinese plan ahead. In Indian army relocation plan and dual tasking official document of Indian Government had led to ending the posture taken during Operation Chequerboard. This operation was launched during General K Sundarji’s time when China had tried to grab a post in Sumdorong Chu. Gen Sundarji had deployed troops in an offensive posture and which had resulted in China backing off. But after the Army’s relocation plan this posture was discontinued. It might have been a wise decision then as it was based on operational information that China was not ready to fight a war for the next 10 years as it was to focus on building its economy and infrastructure. But the analysis that no fight would take place till 2002 also meant that China would be ready for action after 2002. What was our response apart from changing the posture? Did we engage in improving infrastructure and operational capacity? India has not bought artillery guns for two decades, Our air defence has holes, helicopters are lacking, tanks are night blind. Our field formations do not have proper practice ammunitions. The list is long even if we do not talk of the approved strategic roads after the Kargil Committee Report. We have awakened late and started proper allocation in 2010 which will take another 10 years to develop. So, since 1992 poor appreciation and bad military management have hobbled India. TSI, through its sources, has learnt that almost 30  to 40 per cent of the army’s vehicles do not have fuel to run them. In August 2012, an executive order was issued that no new vehicle would be bought.

Ironically the defence Budget increases every year but does not take cost escalation and inflation into account. A senior officer informed TSI that for nine years the utilization of Capital expenditure has been the maximum 9 percent of the allocation. “The first half of the year is wasted in delaying the files and then executive orders are issued and the allocations are blocked,” he adds.

From August the weather will make any troop movement impossible. China had tried the same strategy with Japan but met with strong resistance. It also used pressure tactics with Vietnam and the Philippines and is now doing the same with India. India not only needs to discuss issues with China in clear terms but also focus its priorities and build its national power in a synergized manner. Otherwise, it will only have to capitulate to the smart moves of the adversary.

Dr Dibyesh Anand, associate professor, Westminster University and an expert on China, believes there is relative paucity of neutral and non-nationalist scholarship from the mainstream Indian media, which prevents a dispassionate analysis and gives space to hawks who fit this event into the older lens of bad China/good India/impotent Indian government.  He says: “The way out is to temper down the tension, and ensure serious conversation between Beijing and Delhi without the media baying for each other’s blood,” says Dr. Anand.


Monday, May 6, 2013

Can India rise to the challen ge of its solar potenti al?

India’s National Solar Mission is helping create conditions for the rapid scale-up of solar capacity and technological innovation. But although it appears to be going great guns in some states like Rajasthan and Gujarat, it will need greater push and deployment across the country in order to meet its overall objective.

An hour’s drive from Amritsar, the border city between India and Pakistan, lies the small village of Awan. At first glance there is nothing that makes this village any different from the others in Punjab. But walk a little farther from the village and you come across the imposing gates of Azure Power Pvt. Ltd. This sprawling solar power plant is spread over almost 15 acres and its hundreds of installed solar panels feed the electricity needs of more than 20 neighbouring villages around. The plant produces 2 megawatts of electricity, which gets fed straightaway to the local grid and is then distributed to the villages all around. The chunk of land on which the plant sits has lost its fertility and has been obtained on a 20-year lease from the village panchayat. Besides paying the panchayat a one time fee for the land, Azure Power has also created a few employment opportunities in the village. In short, a win-win situation for all the stakeholders.

Another village also situated on the Indo-Pak boundry – Dhoodsar – in Jaisalmer district of Rajasthan plays host to one of the country’s biggest solar power generation plant. The 40-Mw photovoltaic plant, which spreads over an area of 140 hectares, is set up by Reliance Power Ltd. However, it is not the only attempt towards utilizing the immensely available solar energy in the state. There are projects worth about $19 billion to set up solar power generating capacity all around the country by the year 2020. The examples of Awan and Dhoodsar typify India’s growing strides in the field of solar energy generation. If one takes a closer look at the trends over the last 2-3 years, solar energy production has risen year on year. In the past two years, India’s solar power production has grown from 20 Mw to more than 1,000 Mw. Under the country’s ambitious solar program, the National Solar Mission (NSM) launched in January 2010, India has jumpstarted its solar energy industry, fostering growth in both photovoltaic (PV) projects and CSP, also known as solar thermal. Before the Mission began, CSP projects only provided 8.5 megawatts of energy. Two years later, the large-scale CSP projects now underway in India will provide a projected 500 Mw of clean, reliable energy under the NSM. Given the short time frame of the Mission, these numbers are impressive.

The objective of the Mission is to establish India as a global leader in solar energy, by creating the policy conditions for its diffusion across the country as quickly as possible and reduce the cost of solar energy. The Mission aims to install 20 million solar lights and 20 million square meters of solar thermal panel, generating 20,000 megawatts by 2022. With lots of untapped potential just around the corner, solar can contribute majorly to our energy security and power development. Consider the facts: The average intensity of solar radiation received over India is 200 Mw/km square (megawatt per kilometer square) with 250–325 sunny days in a year. India receives the solar energy equivalent of more than 5,000 trillion kWh/year. Depending on the location, the daily incidence ranges from 4 to 7 kWh/m2, with the hours of sunshine ranging from 2,300 to 3,200 per year. Recent research has shown that India has a vast potential for solar power generation since about 58% of the total land area (1.89 million km2) receives annual average global insolation (solar radiation) above 5 kWh/m2/day. The research adds that, given the present efficiency of 11 TW = 1012 watt or 1 trillion watt levels, 1% of land area is sufficient to meet the electricity needs of India till 2031, using current solar technology.
 

Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
 
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Wednesday, April 24, 2013

“Rajiv Gandhi was young, but a very dynamic person...”

Former Union Minister Mohan Dharia, who resigned from Indira Gandhi’s government in protest against her policies, speaks to B&E about Rajiv Gandhi

B&E: You were once a close confidante of Mrs. Indira Gandhi. You knew Rajiv well too. How do you judge him as a Prime Minister?
Mohan Dharia (MD):
Rajiv Gandhi became the PM at a time when the when the country was passing through a gloomy period. People had sympathy for Rajiv who became the Prime Minister at a young age. His knowledge was limited. He was not aware of the problems of the people at the grassroots level. However he was a very dynamic person.

B&E: So would you say that Rajiv was a visionary leader who had imagined a modern India? Or is that description an overrating?
MD:
He seriously wanted to modernise India. When US denied to give India the technology of supercomputing, it was he who encouraged the creation of the indigenous Param Supercomputer. That not only proved his vision but also his honest intent.

B&E: If you were to compare Rajiv with his mother Indira and grandfather Pandit Jawaharlal Nehru, what would you say?
MD:
All of them had totally different personalities. Nehru was the architect of our foreign policy even before independence. He always honoured our democracy. Indira Gandhi was a person with a strong determination and courage. She nationalised the commercial banks and also abolished the privileges of former rulers. Then, even A. B. Vajpayee had described her as Durga Mata. But somewhere down the line, she forgot the assurances given to her countrymen. On the other hand, though Rajiv was very young and ambitious, he was more humane than his mother.

B&E: Rajiv did ask you to become the Deputy Chairman of the Planning Commission. You refused. What did you tell him?
MD:
When he asked me to become the Deputy Chairman of the Planning Commission, I expressed my inability to do so, as there were basic differences in our approach. In my two hour-long meeting with Rajiv, he fairly conceded his ignorance and assured me to amend his approach on many issues like removal of illiteracy, training and skill development to increase the employability of individuals, development of vast wastelands through micro watershed management, water conservation and more. He however had an open mind and we became close friends in the Congress camp.

B&E: You had a view on Rajiv naming many schemes, buildings and institutions after his family members...
MD:
It was wrong on the part of Rajiv to name programmes or big contributions after his family members. The reason being that if tomorrow an opposition party grows to power, it would not show interest in running schemes that are named after leaders of the opposition party/parties.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
 
For More IIPM Info, Visit below mentioned IIPM articles
 

Sunday, March 3, 2013

Dried concrete jungles

The elixir of all life is fast moving to achieve rare commodity status in urban India with water tables going down due to massive rise in consumption, severe pollution of surface and ground water resources and slow pace of setting up rain water harvesting projects. It is high time a modern consumption based tariff policy and other initiatives are taken by the center to promote effective water management in urban India

Their origins can be traced to the early medieval period post the fall of the Kushan empire and the name’s first ever mention was in the Mahabharata. They were immortalized in Indian history post their 1669 uprising against the Mughals. In 21st century India, their claim to fame on one hand is bolstered by the maximum no. of crorepatis they have produced in a single state in India and the infamous back to the medieval ages “khap panchayats” legitimizing the insanity called honour killing. But for all the fame, the thing for which the Jats of India least get reported is their united stand on issues that concern every citizen. Yet another display of their strength and clout was on display when in the Tonk and Ajmer districts of Rajasthan, large gatherings of Jat farmers staged a two day protest against beginning a massive boring operation to extract the remaining water in the cachement areas of Banas river. The reason? Bisalpur dam, the chief water resource for the cities of Jaipur and Ajmer, has all but dried up with one of the worst ever monsoon delays in decades in the state’s history. The Jats oppose the move on account ofthe cachement area being the only resource for drinking and irrigation. Are these the first signs of the water wars’ prophecy? With urban India sliding into an unprecedented perennial water crisis, it might just come true.

The annual per capita availability of renewable freshwater in India has fallen from 5,277 cubic meters in 1955 to 1730 cubic meters presently. Given the projected increase in population by the year 2025, the per capita availability is likely to drop to below 1,000 cubic meters i.e., to levels of water scarcity. According to a study done in 2008 in 7 of the 15 most populated cities of India including Delhi, Kolkata and Mumbai, average domestic water consumption was 92 litres per capita per day (lcpd), while those in Amsterdam (156 lcpd), Singapore (162 lcpd), Hong Kong (203 lcpd), Sydney (254 lcpd) and Tokyo (268 lcpd) are much higher. With mass immigration making our cities akin to clogged potholes and rampant unplanned industrialization causing billions of tonnes of toxic waste being dumped in our surface and ground water resources, supplying fresh water to residents is a Herculean task. As per the study (see table), on an average, some of the most populated metros receive water once or twice in a whole day for a few hours with the frequency falling to once in 2 days cases in select regions.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Thursday, January 10, 2013

“We’ve maintained steadiness”

B&E: McDonald’s has had a significantly better run as compared to most multinational QSRs in the India What have been your main recipes for success in the Indian market?

AJ:
The foundation of McDonald’s is Quality, Service, Cleanliness & Value, that means we focus on providing our customers with high quality products, served quickly with a smile, in a clean and pleasant environment and at affordable prices. With a brand philosophy of ‘Forever Young,’ McDonald’s India has always modified its strategy to cater to the contemporary market requirements. We have always worked towards establishing an emotional connect with the consumers. We have also strived to provide convenience to our customers by evolving business models like McDonald’s Delivery and Drive Thru.

B&E: When it comes to retail penetration, McDonald’s is still lacking behind in terms of number of stores set up in India. Don’t you feel that you could be seriously undermining your potential as compared to competition?

AJ:
We don’t believe in opening new stores or going to a new city, unless our research and supply chain support us to take such an initiative.

B&E: How do you think easy on the pocket and Indianising the menu has helped McDonald’s?

AJ:
McDonald’s success worldwide can be definitely attributed to the “Think Global, Act Local and Sell like a Retailer” philosophy. McDonald’s has customised its pricing and menu in India and this has yielded great returns for the brand in India.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.

Sunday, December 9, 2012

SCHOOLS: TEACHERS TRAINING

Would electric shocks be next?

The number of primary schools in India is around 650,000. Although in the 11th Five Year Plan, the government has decided to spend Rs.31,200 crores on various skill development programs across all primary and secondary teachers, it is still unclear how much money will be channelised for soft skill development. But still, seeing that the Central Government has been spending just around Rs 9 crores for various training purposes annually, the new figures is dramatically proactive and positive towards addressing the issue.

Human rights education in itself will be a key way of developing awareness of discrimination; it also could be conveniently integrated as a part of the current social studies curriculum. What remains unfulfilled is the setting up of a quasi-judicial national commission specifically for students that could address nationwide student complaints against teachers. Would the government act on this fast or would it wait till students start getting electric shocks?


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri

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Monday, December 3, 2012

Your MNC, your cancer!

MNCs are hailed as national treasures in some countries; but their devil-may-care attitude results in many tragedies – both industrial and health – making them reasons for global shame

Globalisation is inevitable as we reside in a ‘global village’. And the entities which benefit the most, perhaps, out of this phenomenon are modern day centres of affluence and influence – MNCs. As they profit and in the process, enhance employment and production, what goes unnoticed is that their drive to profit, which leaves many in pain, is encouraged by their lack of concern and efforts towards safe working of their industrial units across the globe.

A McKinsey report has exemplified that the cumulative market value of top 10 Fortune 500 companies is equal to the combined GDP of India and Brazil or total forex reserve of six leading Gulf oil exporting countries in 2006; at the same time, the clearly irresponsible, greedy and biased business policies and activities of these MNCs – and we tread quite firm ground when we partake of such suppositions – without considering people, environment and legal aspects, have brought a quasi-apocalypse in the form of fatal industrial accidents, environmental hazards and pollution related health issues affecting millions in innumerable ways. If the Bhopal gas tragedy in 1984 (which we dare say has become a staid benchmark) can be considered the most horrifying industrial catastrophe in history, claiming between 3,000 and 20,000 lives, leaving thousands with serious diseases and injuries, what we consider worse is the knee jerk reaction of Dow Chemicals – the global giant providing innovative chemical, plastic and agricultural products and services and responsible for this industrial catastrophe – which publicly disowned its accountability. Consider the amount with which Dow tried to console affected families – a mere $300-$500.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri

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Wednesday, November 14, 2012

Escorting trouble Advani style

The BJP supremo distances himself from Kandahar fiasco but questions remain unanswered

Did the Home Minister of India know that his colleague, the Foreign Minister, was politely escorting terrorists in the aftermath of the Kandahar hijack drama to Kabul; a tale so tragic and humiliating that India will forever find it difficult to live it down? The then Home Minister and currently BJP’s Prime Ministerial candidate, L.K. Advani, has suggested in his book `My country, My life’, that he was not in the know when then Foreign Minister, Jaswant Singh, escorted Maulana Masood Azhar and two other terrorist killers to safety in Kabul.

While Advani’s standing as a one of the few genuine practioners of realpolitic has been re-enhanced with this book - which is different from mere journalistic writing - his position on Kandhar is bound to put the BJP in the dock. Is this a case of too little too late? Does Advani, himself one of the great political spin doctors of modern India, think it is time for course correction to a sordid chapter of the country where he was ultimately responsible for law and order?

Close Advani sympathiser and columnist Swapan Dasgupta, makes this point: “Advani has taken an important step in distancing himself from the shameful capitulation in Kandahar. That, unfortunately, isn't enough. It is necessary for him to take advantage of the renewed interest in the subject to propose a policy that will make it impossible for another Kandahar to recur. In short, the BJP as a whole must admit that it erred in 1999 and assure the nation that no Government in future will repeat that mistake.“


Source : IIPM Editorial, 2012.

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Sunday, November 4, 2012

Private radio channels to reach grassroots levels

Big FM, backed by the ADA Group, has forced private radio channels to reach grassroots levels, say PALLAVI SRIVASTAVA & RATAN BHAGAT
 
Tactic No 2: Create hype

To enter a market already entrenched with strong players, it was imperative for Big FM to make a loud noise, and scream about its product. Logically, it launched an aggressive promotional campaign. Agrees Abneesh Roy, Media Research Analyst, Religare Securities, “With Big FM’s entry, overall marketing spends of the industry have shot up.” Such all-round investments have added to the credibility of the radio sector. “Anil Ambani’s investment strategy alone has given visibility and credibility to the sector. People think that the business is promising,” points out Irfan Ahmed, Manager (Investment Research), EvalueServe. And when such a large business house enters a low-profile mass communications medium, it boosts the confidence of the potential advertisers too. Adds Nikhil Vora, Media Analyst, SSKI India Research, “After Big FM’s entry, the advertising share of the industry has surely gone up.”

 Tactic No 3: Think local

Big FM turned out to be the first station in Bangalore to dish out content in the local language. Says Tarun Katial, COO, Big 92.7 FM, “The radio stations are working well in small towns. We have, in fact, revolutionised media and media consumption habits in Tier II and III towns and cities.” It has understood that radio is a local medium and needs to have both localised content and marketing to make it successful. Fortunately for the company, these tactics have made it more attractive to the advertisers. Its pan-India presence makes it a favourable medium to woo potential customers. As Gaurav Dixit, a media planner in a leading media-buying agency, explains, “Since Big FM is present across India, I get more effective advertising rates for my clients than any other radio station.”

Also, regional advertisers choose it due to strong content and wide reach. Revenues in smaller towns come from retailers and local advertisers, who feel that Big FM offers an economical and penetrating medium to grow their brands. At present, 30-40% of the channel’s revenues come from local players. Big FM is perhaps the only private FM network that provides an effective platform for both local advertisers & brands that need a national platform. Adds Dixit, “Clients who want to reach regional population often prefer Big FM; most of the time they state their preference too. Also, the Ambani factor boosts their confidence.”


Source : IIPM Editorial, 2012. An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 
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Tuesday, October 9, 2012

In India – Who will get up to take the call?

Nilekani describes in his treatise that despite good intentions and astonishing idealism, our early socialist policies stifled growth and weakened our democracy. India’s large and overwhelmingly young population has now become our greatest strength; information technology is revolutionising not just business but also governance in the everyday life of a vast majority of Indians; rapid urbanisation is transforming both our society and our politics. Nilekani talks about how the ability of Indian innovation to create high quality, high volume, and low-cost solutions is unique.

It can actually be seen in our mobile phone industry; we are seeing that in education now. Because necessity is the mother of invention, when you still want to build a business model, the only way to do it is by creating.

Apart from handling other responsibilities, Nilekani is also the President of the National Council of applied Economic Research, a member of the National Knowledge Commission and the review committee of the Jawaharlal Nehru National Advisory Group on e-Governance, and he is also the Chairman of the Government of India’s IT Task Force for Power. He was awarded one of India’s highest civilian honours, the Padma Bhushan, in 2006. Nilekani is firmly of the view that the approach to be applied to India’s various problems has to be updated into a far more wide-ranging mix of fresh, new policy ideas. Only then will our country be in a position to address the gritty, real-life concerns of its billion-plus citizens.

The famous statesman Minocher Rustom Masani or Minoo Masani, as everyone from his friends to his voters knew him, was among India’s first truly liberal thinkers, and a deeply underrated statesman. His writings on India started out as optimistic, but later he despaired of the direction the country was headed both politically and economically. He wrote, ‘If India is to saved, it will have to be saved by the small man’.


Source : IIPM Editorial, 2012.

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