The 100th year of Mills & Boon brings more spiced-up sweet nothings!
I was almost able to foretell the developments in the plot… the thoughts that would pace in the minds of the protagonists during their first meeting; I could anticipate a conflict and would also know when they would lock lips and make up.
This sense of predictability gradually made me drift away from M&Bs, which brings me to the question – do these novels only appeal to girls of a particular age group? “Well, there might be a possibility,” says Sakshi, who is 27 but still hasn’t shed the M&B fixation. “During my teens M&B was perpetually the topic of discussion. Although I graduated to other kinds of reading but I don’t think I can give up M&B. I still have a few of them by my bedside and I just don’t mind escaping from reality and visiting that dream world whenever I have the time.” And on enquiring about the reaction that she invites on revealing that she still is a die hard M&Bs fan, Sakshi concedes, “You know, there will always be those who would denigrate these novels and you would always get criticism from them. It’s true that M&Bs are popular only among a certain age group but I’m also sure that there will always be those who enjoy it, regardless of their age.”
On the completion of its 100th year, with its sales figures assuring the presence of plentiful readers, Mills & Boon promises to transform and bring to you more spice and sparks within those pages. So women, those intense intimate moments which would end with a sensual kiss and perhaps a little more, would now transcend to the next level… So, till you pick up the next series of the new Mills & Boon, let me just leave it for your imagination to take over!
I was almost able to foretell the developments in the plot… the thoughts that would pace in the minds of the protagonists during their first meeting; I could anticipate a conflict and would also know when they would lock lips and make up.
This sense of predictability gradually made me drift away from M&Bs, which brings me to the question – do these novels only appeal to girls of a particular age group? “Well, there might be a possibility,” says Sakshi, who is 27 but still hasn’t shed the M&B fixation. “During my teens M&B was perpetually the topic of discussion. Although I graduated to other kinds of reading but I don’t think I can give up M&B. I still have a few of them by my bedside and I just don’t mind escaping from reality and visiting that dream world whenever I have the time.” And on enquiring about the reaction that she invites on revealing that she still is a die hard M&Bs fan, Sakshi concedes, “You know, there will always be those who would denigrate these novels and you would always get criticism from them. It’s true that M&Bs are popular only among a certain age group but I’m also sure that there will always be those who enjoy it, regardless of their age.”
On the completion of its 100th year, with its sales figures assuring the presence of plentiful readers, Mills & Boon promises to transform and bring to you more spice and sparks within those pages. So women, those intense intimate moments which would end with a sensual kiss and perhaps a little more, would now transcend to the next level… So, till you pick up the next series of the new Mills & Boon, let me just leave it for your imagination to take over!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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